Techtonic: 2017 was definitely, out of this world! Do you agree?
We sure hope so. YOU can get tons of value from meeting with like-minded individuals, obtaining precious feedback and seeing what the rest of the community can do for your start up. First of all, mad props to the Organizers, Original Pitch, it was truly one for the books!
Without further a do. Here’s #1
PITCH LIKE THERE’S NO TOMORROW
Don’t stick with just one pitch, test out different pitches to identify the best structure.
It’s not everyday you get to go to a venue with hundreds of open ears. When you do, don’t just make it a lead arena. THIS IS YOUR TRAINING GROUND! Pitch until your voice runs out. And no I don’t mean say the same thing again and again! Like the masterful warrior, prepare different pitches with different structures of delivery. If you’ve understood your product well enough you will realize that there are multiple ways you can go about this and its not the same for each person.
In our case, there are two main ways we can bridge the gap. Orbitrr is a Creative Crowdsourcing platform for social media content. One of the ways we are able to generate unique and engaging social media content is through innovating the way Content Creators and Marketers meet. We do this through Creative Conceptual Pitching. This means that unlike today where the decision to hire a content creator is a supplier-first decision, marketers are able to preview the creator’s pitch and assess whether or not what they can do for you is a perfect match for your brand, eliminating what we like to call a ‘translation gap’.
Prior to Techtonic, our main pitch flow was like this:
Current process is supplier-first » Translation Gap » Importance of Social media » Difficulty to get great content » Why you need Orbitrr » How Orbitrr works
We felt that this was the best pitch because it highlighted our unique translation gap VP. The challenge however, was to communicate this message. It was quite hard to do this, and more so at scale.
Techtonic was to be our testing ground. We experimented with different structures. We even came up with new ones from lines said on the fly.
From the hundred of pitches executed round’ the clock, this was the one that stood out the most. Apart from being the most quickly understood, it was the easiest to execute
The need for Social media content » Current channels to source content and their difficulties » Why you need Orbitrr » How Orbitrr works
In this case, the translation gap VP was mentioned when interest was shown and they wanted to know more.
WHAT’S THE CATCH?
First thing everyone asks is the payment model.
The most surprising insight from the pitchathon was that most of the time, the first thing event-goers asked after the pitch was our payment model. It had never occurred to us that our unique payment model was recognized by potentials as a main VP.
Eyes lit up, upon hearing that clients paid content per post. The fee was not recurring and that prices were not fixed but rather dictated by the content creator – ranging from Php 1000 to as low as Php 500 per post, allowing them much more flexibility in choosing content.
We realized we were leaving a lot of leverage on the table by not highlighting it as much during the pitch.
BE LIKE A FREESTYLE RAPPER PREPPING FOR A BATTLE
Experiment with different lines to see which gets the most attention
We had been using the term “on-demand” quite a lot.
The go to line was mostly Social Media Content “on Demand.”
In connection with #2 and #4 coming up, we noticed that the line:
“Pay Per Post” was quickly understood. And that Social Media Content can be complemented with “High Quality” to exemplify the VP
Most of the time, only after uttering these words would the audience say the magic words: AAAAHHHH!!! AWESOME!!! Remember, events like these are your training grounds. Prepare a list of lines that you want to test out prior to the event. This way, you can continuously improve on your pitch.
IT’S NOT A ONE WAY STREET.
Talk to your audience not at them.
Three words: OBSERVE-INQUIRE-REACT. We are often stuck in pitch-mode and forget that we are engaging in a real-life conversation.
More often than not, your audience is more interested on how your startup can help them.
So after your initial pitch, don’t forget to ask what is it that they do. And explain how you can be relevant in their situation.
PREPARE A QUICK REAL-LIFE USE CASE
Startups are designed to be disruptive, often with radically new concepts and models. So don’t beat yourself if the audience still can’t grasp what you’re trying to do. One of the things we found most helpful was to prepare a quick real life use-case, to demonstrate the product in action.
Ours came in the form of screenshots:
– Launch a mission: in need of content to highlight weak WiFi @ home
– Get pitched: and select the ones you like
– Connect and receive content
After quickly showing this, you get to see whether the audience has a legitimate need of your product. And for us, it was NODS ALL THE WAY!
And finally, at the end of the day after all that pitching, you’re there to get leads. Don’t just hand over your business card and hope to get a call. Collect emails so you can then communicate with all of them at scale. Prior to any event, set up your email collection portal.
And that’s it guys! Thanks for taking the time to read this. Do try these methods on your next event, or be it your daily pitch. We sincerely hope you get value! If you did, please please do share! Like us on Facebook, and send us an email: email@example.com